2023: Lessen: Senior Design Lead

Design Lead, tasked with conceptual development and execution of brand assets for organization.

• Creative campaign development for suite of tech products and apps
• Redesign of digital advertising materials, and corporate website
• Re-development of brand and graphical standards Lessen organization
• Oversight and management of brand integration throughout organization
• Productions of promotional and trade show videos

2022: Amsive Digital: Creative Director (Contract)

Senior creative, tasked with conceptual development and execution of branded digital and lead generation campaigns

• Conceptual development of digital advertising and design projects
• Management of television and photography shoots
• Creation and presentation of new business and creative campaigns

2014—2022: Cultural Experience Abroad: Creative Services Manager

Management of creative services providing oversight of the organization’s brand evolution, content development, website, and communications to ensure alignment between business objectives and customer expectations across all touchpoints.

• Develop and management organization’s brand identity, position and personality, increasing top of mind awareness
  and unaided recall amongst target audience
• SEO optimization of website, resulting in a continuous increase in organic page ranking on nearly all of the top search terms for the industry
• Creative and strategic direction of digital-first marketing projects, website design, and creative strategy, resulting
  in 10-15% growth in revenue year over year
• Drove website architecture development and design efforts to optimize the buyer journey, resulting in a 30% increase in time spent on-site and a 50% increase in lead conversions
• Leverage of data and consumer insights to develop marketing materials across multiple channels producing a record volume of lead traffic and conversions
• Development of creative strategies specific to marketing the organization’s portfolio of products to both the B2C
  and B2B audiences
• Direct and inspire a core team of designers, copywriters, social media experts, and communications managers to evolve the brand experience with our customers in mind

2012 – 2013: Esser Design: Senior Designer

Senior designer responsible for brand development and creation of design assets and brand systems for various clients.

• Conceptual development and creation of marketing materials and brand systems
• Engage with clientele to develop creative strategies and deliver design-oriented solutions that elevate their brand
• Architecture, interface design, and development oversight for websites
• Management of video production and photography shoots

2009 – 2012: Feral Agency: Principal, Creative Director

Owner Operator, responsible for growth of new business, contract negotiations, and oversight of creative projects.

• Creative and art direction of brand oriented advertising campaigns, marketing collateral, and digital materials
• Creation of website architecture, user experience, and interface design
• Negotiation and management of vendor and supplier relationships to ensure projects remained within budget
  and on-time
• Creative Director and Design lead for multiple clients
• Consultation with agency partners on new business pitches and conceptual development of campaign development

2003 – 2009: R&R Partners: Associate Creative Director

Department head, responsible for strategic and creative oversight of brand development, campaign creation, new product launches, and television production.

• Creation and management of branded and retail content development
• Oversight of creative workflow and departmental processes to ensure project delivery on time and strategy
• Development, delivery, and execution of dynamic new business presentations
• Management of a high volume of simultaneous creative and campaign projects
• Creation of employee development program, departmental metrics, and KPI’s to ensure department’s success
• Initiation of web and interactive capabilities for the agency to allow for the future growth of the office
• Creation of dedicated new business team, resulting in a 400% growth in new revenue within a year
• Built the office into one of the top awarded agencies in the market

2000 – 2002: Cramer Krasselt: Art Director

Part of art director/copywriter team responsible for the conceptual development and production of creative projects for assigned accounts.

• Conceptual development of advertising and design projects
• Management of television and photography shoots
• Creation and presentation of new business and creative campaigns
• Oversight of design and development websites
• Design of logos and collateral materials for clientele

Education

Northern Arizona University: BFA Communications, Emphasis Graphic Design